The air in Bangkok took on a polished, cinematic quality this November 20 as Rado invited a select circle of visionaries and enthusiasts to witness the birth of a new icon.
At the center of the fervor stood Ji Chang-wook, the South Korean luminary whose presence served as the perfect catalyst for a debut that felt less like a product launch and more like a high-fashion gala. The occasion marked the official unveiling of the True Square Open Heart x Ji Chang-wook Limited Edition, a timepiece that captures the very essence of modern luxury through its daring architectural silhouette.
“This beautiful timepiece has been created for people who think outside the box and who aren’t afraid to make bold design statements” says Ji Chang-wook.
Every detail of the event spoke to a shared philosophy of bold elegance and rigorous craftsmanship. As the skeletal dial of the watch was revealed to the public, it became clear that this collaboration is a thoughtful meditation on the passage of time and the strength of artistic character.
Surrounded by a sea of admirers and design purists, the atmosphere hummed with an appreciation for the intricate mechanical dance visible beneath the sapphire crystal. It was a celebration of the profound synergy between a historic Swiss watchmaker and a global star, proving that true style is found in the transparency of one's craft and the depth of one's connections.
The Rado True Square Open Heart x Ji Chang-wook is limited to 987 pieces.
