Chopard returns to Brescia for the 36th time in succession as the World Sponsor and Official Timekeeper of the 1000 Miglia – otherwise known as ‘the most beautiful race in the world’.

The partnership represents one of the longest in history between a watchmaker and an automobile event, signifying Chopard’s well known love of classic cars and its passion for motorsport.

That passion is further confirmed by the fact that 2023 marks the 35th occasion that Chopard co-president Karl-Friedrich Scheufele will compete in the race from Brescia to Rome and back, having first taken part in 1989 with six-times Le Mans 24 Hours winner Jacky Ickx in the navigator’s seat.

The pair will team-up again this year (as on more than a dozen previous occasions), once more tackling the gruelling course in the instantly recognisable ‘metallic raspberry’ Mercedes-Benz 300SL Gullwing in which they made their 1000 Miglia debut.

Chopard also continues its tradition of introducing new Mille Miglia timepieces, with four Mille Miglia Classic Chronographs, plus an additional, very special ‘Italian Limited Edition’ of the Mille Miglia GTS Chronograph – some of the proceeds from which will be donated to victims of the recent Emilia-Romagna flood disaster.