A near-century of elegance and innovation: the enduring legacy of the Jaeger-LeCoultre Reverso | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

A near-century of elegance and innovation: the enduring legacy of the Jaeger-LeCoultre Reverso

14 July 2025

Conceived in the golden age of glamour and polo mallets, the Jaeger-LeCoultre Reverso made its dazzling debut in 1931, born from a challenge on the polo fields of British India: create a timepiece elegant enough for society soirées, yet tough enough to survive a chukka.

The maison’s answer? A swivelling case—patented the same year—that could be flipped to shield the dial from impact, marrying beauty with boldness. What began as utilitarian brilliance swiftly became an emblem of Art Deco chic. Over the decades, the Reverso has shapeshifted with style, unveiling tourbillons, moonphases, and skeletonised calibres—all while honouring its angular silhouette and signature swivel.

Patents and craftsmanship have kept pace with its ever-evolving soul, from double-faced dials to cutting-edge innovations, ensuring the Reverso remains not just a classic, but a canvas.

Today, nearly a century on, it continues to seduce collectors, creatives and connoisseurs alike—an enduring icon where heritage meets horological haute couture.

Watches & Jewelry

Engineering elegance: Inside the making of Cartier’s Love Unlimited

Motoring

Alexander Skarsgård and the Polestar 5: The Ultimate Electric Grand Tourer Arrives

Watches & Jewelry

Breguet Marine Hora Mundi 5555 - the fifth chapter of 250th anniversary celebration

Watches & Jewelry

Jennie for CHANEL PREMIÈRE ÉDITION ORIGINALE watch

Watches & Jewelry

Eternal allure: Bvlgari’s Serpenti Infinito coils into Mumbai with art, light, and transformation

Watches & Jewelry

VCARB’s Inside the Garage brings Formula One glamour to Orchard Road

All Rights Reserved. SENATUS © 2025
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.