By Kien Lee
Founded in the heart of Milan in 1967, Pomellato has long stood apart in the world of high jewellery for its audacious spirit, vibrant gemstones, and unmistakable designs that blur the lines between elegance and individuality. A pioneer of prêt-à-porter jewellery, the Maison’s identity is rooted in Italian craftsmanship and a modern ethos—each creation hand-finished by over 100 skilled artisans at Casa Pomellato. Known for its bold use of colour and sensual, rounded silhouettes, Pomellato is where artistic flair meets impeccable savoir-faire.
Now, the Maison ushers in a radiant new chapter with the appointment of internationally acclaimed Turkish actress Hande Erçel as its newest Brand Ambassador. A celebrated talent known for her magnetic screen presence and profound artistic sensibility, Erçel brings a fresh and captivating energy to the Pomellato universe—one that echoes the brand’s values of creative freedom and authentic femininity.
An artist before she was an actress, Erçel approaches the world with an intuitive eye for beauty. “Wearing Pomellato feels like wearing art,” she says. “Each piece tells a story of craftsmanship and creativity that resonates deeply with my artistic soul.” Her statement encapsulates what Pomellato has always championed: jewellery not merely as adornment, but as a narrative—of individuality, emotion, and empowerment.
Shot in an intimate portrait session for this new collaboration, Erçel appears luminous in pieces from the Maison’s iconic Nudo collection—its signature cocktail of minimal lines, rich hues, and unconventionally cut stones. Her effortless grace, coupled with a quietly powerful presence, mirrors the very essence of Pomellato: unapologetically feminine, boldly modern, and subtly rebellious.
Joining a sisterhood of distinguished Ambassadors—Philippine Leroy-Beaulieu, Pilar Fogliati, and Benedetta Porcaroli—Erçel embodies the Maison’s ongoing commitment to amplifying female voices and championing self-expression.
“Hande Erçel represents a new generation of creative voices who understand that true luxury lies in authenticity and freedom of expression,” shares Sabina Belli, CEO of Pomellato. “Her genuine passion for the arts and dedication to empowering women perfectly embody our values.”
With this powerful alignment of artistry and purpose, Pomellato and Erçel together illuminate a shared belief: that jewellery is not just to be worn—it is to be lived.
