Hublot has added another sports team to its roster of partners with the addition of the Los Angeles Lakers. Hublot CEO Ricardo Guadalupe recently stood center court at the Staples Center to present the Lakers’ executive vice president of business operations, Jeanie Buss, with a sparkling new Hublot Clock symbolizing the partnership and the brand’s new role as the Lakers’ official timekeeper. Lakers star Kobe Bryant was present to celebrate the new partnership. This is the second NBA partnership with the brand, which has been associated with the Miami Heat since 2010.

Guadalupe said, “Signing a legendary team like the Lakers was a natural addition to our iconic partnership platform, which includes Manchester United, FIFA and Usain Bolt, to name a few. The Lakers have been monumental in making basketball a global game and with players like Kobe Bryant leading the way with such tenacity and determination, there was simply no question for us. We look forward to working with the Lakers and are thrilled to join our families together.”