TAG Heuer, the Swiss luxury watchmaker that returning as the Official Timekeeper of Formula 1 in 2025, takes an assertive pole position with the latest release of nine new TAG Heuer Formula 1 references.

The latest release introduces nine striking models, each designed to channel the adrenaline-fueled spirit of racing. The core collection features timeless black and white dials, a sleek deep blue option, and a daring red model—each paired with a steel bracelet for an impeccable finish. Adding an exclusive flair, six limited-edition timepieces arrive in eye-catching color combinations: black and red, black and yellow, blue and black, white and green, white and red, and a stunning green and red edition. These new pieces pay tribute to the original 1986 collection, preserving the bold elements that made it a beloved icon among watch enthusiasts and collectors.

With a refined 38mm case size, enhanced finishing that includes sandblasted steel and DLC treatment, and the innovative Solargraph movement, these timepieces are built for both precision and style. TAG Heuer’s impeccable craftsmanship is perfectly showcased in an array of vibrant colorways, ensuring the brand stays firmly in the fast lane. As the official timekeeper of Formula 1®, there has never been a more exhilarating moment to reignite the legacy of this legendary collection.