Dua Lipa is the new face of Chanel for its 2025 handbag campaign, infusing the iconic brand with her signature blend of joy and playfulness. Under the creative vision of Sheila Single, photography by David Sims, and direction by Gordon von Steiner, the campaign takes on a fresh, breezy energy — a sharp contrast to the traditionally more reserved world of Chanel.

A celebration of smiles and spontaneity, the film follows Lipa as she effortlessly glides through the streets of New York, bathed in sunlight and accompanied by the unmistakable, infectious rhythm of Fine Young Cannibals' She Drives Me Crazy. The song, with its upbeat pulse, becomes the heartbeat of the campaign, grounding the narrative in a sense of carefree vitality.

As Lipa shifts seamlessly from the streets into a professional, high-glam photo shoot, her infectious energy remains, proving that no matter the setting, she is the epitome of modern-day chic. The campaign is a joyful declaration of optimism, capturing Chanel in an entirely new light — one that is as fresh, fun, and electrifying as the pop icon herself.