Panerai co-sponsors the Luna Rossa Prada Pirelli Team for the 37th America's Cup; debuts new summer collection | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Panerai co-sponsors the Luna Rossa Prada Pirelli Team for the 37th America's Cup; debuts new summer collection
By SENATUS Magazine | 11 July 2023

For the 37th America’s Cup, Panerai co-sponsors the Luna Rossa Prada Pirelli Team @lunarossachallenge , sailing forward with the innovation of the Luminor Luna Rossa Quaranta BiTempo PAM1404.

The timepiece is part of the new summer collection from the Italian watch brand, launching five novelties inspired by the yachting world, while also evoking its values and majestic design codes.

The new pieces include two Luminor Quaranta models, two Luminor Due references, and a Luminor Chrono time-teller. The Quaranta comes in a steel DLC built PAM01408, and the aforementioned PAM01404 BiTempo, both boast 40mm case sizes, sun-ray brushed blue dials, three-day power reserves, and dark-blue bi-material straps.

Speaking on this launch, Panerai’s CEO Jean-Marc Pontroué elaborates, “Our collaboration with the Luna Rossa Prada Pirelli team represents the perfect union of two brands that share the same spirit of innovation, passion for excellence, and love for the sea. Through our common values, we aim to inspire and empower contemporary navigators, pushing boundaries and exceeding limits in pursuit of their dreams.”

1 Photo | View Photos

Watches & Jewelry

Breitling wraps the holidays in 18k red gold with an exclusive new capsule collection

Watches & Jewelry

Breitling unveils its House of Brands at Dubai Watch Week 2025

Watches & Jewelry

Tissot channels retro-futurism with the new Grendizer 50th anniversary edition

Watches & Jewelry

Glashütte Original and Meissen unite for a masterpiece of precision and poetry

Watches & Jewelry

Breitling brings Swiss luxury to the gridiron with a historic NFL partnership

Watches & Jewelry

TAG Heuer at the Formula 1 Heineken Silver Las Vegas Grand Prix

All Rights Reserved. SENATUS © 2025
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.