Giorgio Armani 11, the new series of watches for men and women, are named after the street number of the brand’s historic headquarters on Via Borgonuovo.

Combining high-end Swiss watchmaking maison Parmigiani Fleurier, the collection of elegant Giorgio Armani timepieces is a numbered release, adding to the brand’s composite lifestyle selection, based on a personal idea of luxury, in which craftsmanship and a focus on form and material convey a sense of timeless elegance.

Giorgio Armani 11 comes in three different materials and is available in five variants – steel with grey or blue dial, rose gold with ivory or grey dial and yellow gold with black dial – combined with leather straps.

The watches will be available from late November in selected Giorgio Armani boutiques around the world.