Valentino has become the first European luxury fashion brand to partner with Pantone, pushing forth with its new signature brand color, the Valentino Pink.

Together with the Pantone Color Institute - the definitive authority on all-things color - Valentino is releasing a selection of limited-edition objects in Pink PP, brought to life by Danish object developer Copenhagen Design ApS.

Individual and unrepeatable, the color can now be seen on 10 items, ranging from mugs and keychains to notebooks, jars, and even a logo-ed umbrella. Crafted in premium materials, each item echoes the design of the iconic Pantone chip, featuring the Pink PP by Valentino color, along with the Maison’s storied logo.