Hugo Boss has taken over the historic Vitti café in Rome this summer, turning it into a full brand experience, in celebration of its new BOSS store at Piazza di San Lorenzo.

Located a stone’s throw away from the store, the BOSS café is an extension of the customer journey through the world of BOSS. Every element of the customized café, from the interior design to the napkins, staff uniforms, umbrellas, and planters, reflect the brand code.

The menu includes a mix of traditional Italian and international dishes, plus branded options including a BOSS Burger. A selection of exclusive cocktails created especially for the collaboration completes the full BOSS experience.

Visitors can enjoy the world’s first BOSS café until November 2022.