American-born freestyle skier Eileen Gu, who won gold at the X Games in 2021 and the first woman ever pull off a Double Cork 1440 - a jump with four spins and two flips - appears in Louis Vuitton's Winter 2021 campaign alongside the Maison's Twist Bag.

Set to compete at the upcoming Winter Olympic Games under the China flag, the athlete is photographed by Carlijn Jacobs, on location at the Mountain Museum Corones. Designed by Architect Zaha Hadid, the museum is built into the top of a mountain, offering stunning, panoramic views of the Dolomites.

While retaining the iconic LV Twist lock that highlights the Maison’s heritage, the Twist bag is reinvented every season. This winter’s models boast new feminine colors and a Monogram flower embellished chain.