Louis Vuitton has unveiled pop icons BTS as its latest House ambassadors.

With multi-platinum singles and albums, as well as a Grammy nomination under their belt, South Korean band BTS are undoubtedly one of the most renowned and influential groups in the world. In breaking numerous Billboard and Guinness World Records, BTS’s ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.

Following discussions where Louis Vuitton’s Men’s Artistic Director, Virgil Abloh and BTS shared their creative visions and ideas, Virgil Abloh says: "I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on."

"Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. We are excited for our upcoming projects with Virgil Abloh," adds BTS.