Coach has launched the campaign for its Pillow Tabby, directed by Stuart Vevers and starring Jennifer Lopez, Camila Morrone, Binx Walton, Paloma Elsesser, and Quincy and photographed by regular Coach collaborator Juergen Teller.

Inspired by the house’s playful approach to authentic American heritage, the campaign emphasizes the sensual appeal of the Pillow Tabby, a new take based on the structured silhouette of an archival 1970s Coach design with plush, ultra-soft leather and wrapped Signature hardware.