Burberry has revealed its first-ever Monogram collection designed by Chief Creative Officer Riccardo Tisci, with a campaign starring Gigi Hadid. The Monogram collection celebrates the house’s founder and heritage through a new signature house code of interlocking TB initials in tonal shades of Burberry beige and brown.

First unveiled in August 2018, the Monogram was designed by Riccardo in collaboration with British art director and graphic designer Peter Saville. On his appointment at Burberry, Riccardo discovered a selection of 20th-century Thomas Burberry logo motifs in the house’s archive which inspired him to create a new house code.

Gigi Hadid makes her campaign debut for Burberry with images and video shot by photographer Nick Knight. Gigi showcases the breadth of the collection by transforming into the boy, the gentleman, the girl and the lady, representing the four distinct characters celebrated by the fashion house.

The Monogram collection will be available to purchase in selected Burberry stores globally and online from 22 May.