Held at John Varvatos South Beach Miami on 19 October, menswear designer John Varvatos launches the personal notebook he has kept over the years, and some of the greatest rock & roll photographs of all time, in John Varvatos: Rock in Fashion. Written by John Varvatos with Holly George-Warren, the book explores how evolving styles in rock have impacted fashion and pop culture over the past five decades, while revealing how rock & roll style and photography have deeply influenced Varvatos' own fashion design sensibility.

The richly illustrated, 272-page, oversize hardcover, which retails for appx. $60, is available in John Varvatos boutiques as well as bookstores such as Barnes & Noble, and through online venues at JohnVarvatos.com and Amazon.com.