The special tribute entitled “S.Pellegrino celebrates Luciano Pavarotti”, takes place during a year that stands out for its wealth of important events and anniversaries in the world of Opera: in 2013, the world commemorates the 200th anniversary of both Giuseppe Verdi’s and Richard Wagner’s births, with opera theatres across the globe featuring programs in memory of the two composers; this is also the year the Arena di Verona Lyric Festival celebrates its 100th year of performances. Last but not least, 2011 marked the year that Luciano Pavarotti, the global symbol of Italian opera, would have celebrated the 50th year of his illustrious career.

On this momentous occasion, the iconic S.Pellegrino bottle will feature in a limited edition, a new look, in tribute to the maestro, and will temporarily replace the standard S.Pellegrino bottle in restaurants around the world for a grand total of 50 million bottles.